№ 01

The UK's first tandoori beef jerky

Proper tandoori. In a pouch.

Tandoori · 60g

Original · 3/5 heat

Smoky Kashmiri chilli, charred masala and a bright, almost amchur tang. It tastes like the char you chase off the side of a tandoor, on a proper cut of British topside. Bold heat, clean finish.

Masala · coming soon

Second recipe · still in the kitchen

Our second recipe is still being tested. We're deciding between a warm, aromatic masala and something tangier and more chaat-like, so the heat and the spicing aren't locked in yet. We'll show it here properly once it is.

3/5

Heat

4–6h

Marinade

30g

Protein / 60g

Heat, marinade and protein get locked in once we’ve settled the second recipe.

Allergens Mustard Full ingredients & nutrition →

Royal Mail tracked 48h · +£1.55 · free over £20 · ships next day

British halal-sourced beef

No soy, no artificial preservatives

Hand-made in Wales

Ingredients laid out before a batch: raw topside, whole Kashmiri chilli, cardamom, smoked paprika and kasuri methi

Kashmiri chilli, smoked paprika and kasuri methi, whole and not pre-ground

The Story

It starts with the tandoor.

Tandoori isn't a flavour we picked off a shelf. It's the food we grew up loving: the smoke of a clay oven, the char on the edge of a piece of tikka, a marinade built from whole spice rather than a bottle. Blaze & Char takes that dhaba-and-home-kitchen flavour and slow-dries it onto British halal-sourced topside, so you can carry it in your pocket.

There's no soy sauce, no MSG and no artificial preservatives in it, and there's nothing quite like it on a UK shelf yet. We make every pouch by hand in small batches and seal it the day it comes off the rack.

Soy

MSG

Preservatives

Halal

British beef

Gluten-free

How it's made

Three steps. No shortcuts.

Every batch is small, just a few kilos of beef at a time, hand-rubbed, rested and slow-dried.

Spice blend

Ground fresh · every batch

Kashmiri chilli, cumin, smoked paprika, turmeric, kasuri methi and black cardamom, toasted and ground the morning we marinate so nothing sits around going stale.

Slow marinate

4–6 hours · pineapple, lemon & spice

British topside is tumbled in a wet marinade of white wine vinegar, tomato purée, lemon juice, pineapple powder, ginger and garlic. The pineapple is what tenderises it. Then it rests cold so the spice can work its way right through.

Slow dehydrate

63°C dry, then a 135°C kill-step

We dry it low and slow at 63°C until each strip tears clean, then finish with a short, hot blast at 135°C so it's safe to keep at room temperature. We pull the batch the moment it's right and no further.

Sourcing

Short supply chains. Honest ingredients.

We're just getting started, so we won't pretend to have decades-old supplier relationships. What we can tell you is where the beef and spices come from, and why we chose them.

The cut

British
Halal Beef

Topside · UK

№1

Halal British beef topside

From a local halal butcher

Beef born, reared and slaughtered in the UK, sourced from our local halal butcher. We use topside, a lean and flavourful cut that dries cleanly and tears rather than shatters. As we grow we’ll name our butcher publicly, once that relationship is properly established.

United Kingdom

The blend

Whole
Spices

Ground fresh

№2

Whole spices, ground to order

Toasted the morning we marinate

Kashmiri chilli, cumin, smoked paprika, turmeric, kasuri methi and black cardamom, bought whole and ground on the day of the batch. Pineapple powder, lemon juice and white wine vinegar do the tenderising work instead of soy sauce or yoghurt.

Spice blend · hand-made

Ingredients & nutrition

Everything that's in it.

Ingredients

British beef topside (82%), water, white wine vinegar, lemon juice, tomato purée, pineapple powder, Kashmiri chilli, smoked paprika, sea salt, garlic, ginger, cumin, coriander, turmeric, kasuri methi, black cardamom, MUSTARD powder, black pepper.

Allergens: Mustard

Halal-sourced. British halal beef from our local butcher in the UK. Full provenance below.

Per 60g pouch

Nutrition	Available on request
Protein (est.)	~30 g
Full panel	Published once lab-tested

What we're serious about

Four things we won't compromise on.

Most British jerky on the shelf is either BBQ-sweet or peri-peri hot, made with reformed meat and shortcut spice mixes. We're making the opposite. Here's what that means in practice.

01 · The beef

Halal topside. Whole muscle, hand-cut.

Born, reared and slaughtered in the UK, bought from a local halal butcher rather than a factory line. No reformed, pressed or injected meat. One cut, topside, sliced against the grain by hand so every strip bites the same way.

One cut, one source British halal

02 · The spice

Whole spices. Ground to order.

Kashmiri chilli, cumin, smoked paprika, turmeric, black cardamom and kasuri methi, whole, toasted fresh and ground the day of the batch. Pineapple powder and lemon juice bring the tang. No pre-mixed rubs, no anti-caking agents, no flavourings.

Real whole spice Proper tandoori

03 · The process

Low and slow, then a hot finish.

A few hours in the marinade, then low and steady at 63°C in the drier, finished with a short blast at 135°C so it keeps without anything artificial. Sealed the day it comes off the rack, every pouch labelled with its batch and best-before. When we sell out we actually sell out, because we only make what we can make by hand in a day.

Slow-dried, by hand Sealed same day

04 · The honesty

No shortcuts. No shortcuts on the truth either.

No HMC certification yet, and we'll say so until we pass their audit. Not in any shop yet. Haven't sold a pouch yet. No invented nutrition panels: lab-tested values land before the first pouch ships. What's on the pack is what's in the pack.

Say what's true Pre-launch

What's on the pack, today

British halal-sourced beef Hand-made in Wales Small batch No soy · no MSG No artificial preservatives

No certifications we haven't earned. No fictional farm stories. As we grow we'll add verified credentials here — only once they're ours to claim.

Straight answers

The asked-a-lot list.

The questions we get most, answered without marketing-speak. If yours isn't here, drop us a line and we'll reply.

Ask us anything

Is it properly halal?

Yes. The beef is halal-sourced from our local halal butcher, and is born, reared and slaughtered in the UK. We are not HMC-certified yet, and we won’t claim we are until we pass their audit. What we can tell you is where the beef comes from and who handled it, and chain-of-custody paperwork is available on request.

How spicy is it, really?

Tandoori is medium-hot, think a good rogan josh rather than a vindaloo. The Kashmiri chilli gives you colour and depth before it gives you heat. We're still testing a milder second recipe for people who want the spice without the kick, but it isn't locked in yet, so for now Tandoori is the one you can buy.

How long does an unopened pouch keep?

Each pouch is dated with a best-before and batch number, sealed, stored at room temperature out of direct sunlight. Exact shelf-life will be confirmed by food-lab test before the first pouch ships, and we’ll print verified numbers on the pack, not invented ones. Once opened, eat within 5 days.

Why no soy? Everyone else uses soy.

Because soy sauce masks flavour. Most jerky uses it as a cheap umami shortcut and the result tastes like soy with meat in it. We build umami from the marinade itself, from tomato purée, smoked paprika and slow marination, which is slower and costlier but means you actually taste the spice blend. It also means the jerky is suitable for people avoiding soy for allergy or dietary reasons.

When do you ship? How long does it take?

Once we’re trading, orders placed before 2pm Monday–Thursday will go out the same day. Friday/weekend orders will ship Monday morning. Royal Mail tracked 48 in the UK, usually 1–2 working days, from £1.55. International shipping is on the roadmap once we’ve stress-tested UK fulfilment.

Why is it £6 for 60g? That's not cheap.

It isn't. 60g of finished jerky starts as about 190g of raw topside, since nearly 70% of the weight dries out. Halal British topside, a 4–6 hour marinade, slow dehydrate, hand-packed in small batches means there's a floor to what this can cost to make properly. We'd rather charge £6 for a proper portion you finish in one sitting than £3 for a nibble that leaves you hungry.

Can I buy it in a shop?

Not yet. We’ll launch direct-to-consumer first while we build batch capacity. Once we’re consistently selling out online we’ll approach independent delis and farm shops in Wales and beyond. If you’re a buyer who wants early access, email trade@blazeandchar.co.uk and we’ll add you to the wholesale list.

Recipe	In testing
Nutrition	Confirmed before launch
Full panel	Published once locked